Creator Earnings Benchmarks
The reference tables behind our calculators: monthly ad rates per platform and estimated earnings of the world's biggest channels. All figures are labeled scenario estimates.
Monthly CPM / RPM Tables 2026
Month-by-month ad rates for all 9 platforms, with seasonality built in. Updated quarterly.
Top YouTube Channels: Estimated Earnings
MrBeast, T-Series, Vlad and Niki and more — public view counts turned into labeled revenue estimates.
How We Calculate
Sources, editorial assumptions and limitations behind every number on this site.
Frequently asked questions
Are these the platforms' official rates?
No. Platforms rarely publish per-view rates. Our tables combine the site's editorial benchmark ranges with published third-party research and the seasonal ad-demand curve. Every figure is a scenario estimate.
How often are benchmarks updated?
Quarterly. The 2026 tables reflect research verified in October 2026.
Can I cite these tables?
Yes — link back to the benchmark page and note they are estimates, not official payouts.