Research
Platform earnings benchmarks
Scenario inputs used by the calculator engine. These are editorial defaults, not guaranteed platform rates.
| Platform | Metric | Unit | Low | Typical | High |
|---|---|---|---|---|---|
| YouTube | RPM | views | 2.5 | 6.5 | 12 |
| YouTube Shorts | RPM-equivalent scenario | qualified views | 0.03 | 0.08 | 0.16 |
| TikTok | qualified-view rate | qualified views | 0.2 | 0.55 | 1.0 |
| earnings rate | qualified views | 0.4 | 1.5 | 3.5 | |
| X | scenario rate | qualified impressions | 0.2 | 0.75 | 2.0 |
| Snapchat | scenario RPM | monetized views | 0.5 | 2.0 | 5.0 |
| Twitch | Ad RPM | ad-served views | 1.0 | 3.0 | 7.0 |
| KICK | subscription split | subscribers | 0.95 | 0.95 | 0.95 |
| Rumble | scenario RPM | monetized views | 0.8 | 2.5 | 6.0 |
Last verified: 2026-09-19. Edit data/calculator-data.json and run tools/build.py to regenerate the static pages.
Important
Benchmarks are not guarantees.
Use these ranges as transparent scenario defaults. When your own creator analytics are available, they should take priority over generic benchmarks.