X calculators
X Original Content Rewards, impressions and sponsorship tools.
Start with a calculator.
X Money Calculator
Estimate X Original Content Rewards scenarios using qualified impressions assumptions.
→X Original Content Rewards Calculator
Model X Original Content Rewards scenarios with qualified impression assumptions.
→X Sponsorship Calculator
Estimate X sponsorship value from impressions and an editable commercial CPM.
→What Could 1 Million X Impressions Be Worth?
Model a 1 million X impression scenario using the current Original Content Rewards framework as an assumption model.
→X 10K Impressions Value Calculator
Model an X monetization scenario for 10K impressions using editable Original Content Rewards assumptions.
→X 100K Impressions Value Calculator
Model an X monetization scenario for 100K impressions using editable Original Content Rewards assumptions.
→X 500K Impressions Value Calculator
Model an X monetization scenario for 500K impressions using editable Original Content Rewards assumptions.
→X 1 Million Impressions Value Calculator
Model an X monetization scenario for 1 Million impressions using editable Original Content Rewards assumptions.
→X 10 Million Impressions Value Calculator
Model an X monetization scenario for 10 Million impressions using editable Original Content Rewards assumptions.
→Platform-specific
We use the monetization model that best matches the platform instead of applying one generic RPM formula everywhere.
Editable
Scenario assumptions live in one central dataset so updates can be reviewed and regenerated.
Cross-platform
Compare a scenario with other platforms at the 1M views comparison tool.
Compare platforms →What this looks like in practice.
Illustrative scenarios using typical benchmark assumptions. Your rates will differ — adjust them in any calculator.
Most impressions never qualify.
High-value niche lifts the rate.
Scale compensates for the low qualified rate.
Ad demand moves with the calendar.
December advertisers pay roughly 2.3× January rates. Every calculator on this site includes a Season selector that applies these editorial multipliers.
| Month | Scenario multiplier | What it models |
|---|---|---|
| January | ×0.65 | Post-holiday dip |
| February | ×0.75 | Slow recovery |
| March | ×0.88 | Spring demand |
| April | ×0.92 | Steady demand |
| May | ×0.97 | Near average |
| June | ×0.92 | Early summer |
| July | ×0.87 | Summer dip |
| August | ×0.90 | Late summer |
| September | ×0.97 | Back-to-school |
| October | ×1.12 | Q4 ramp-up |
| November | ×1.32 | Holiday peak |
| December | ×1.50 | Peak holiday demand |
Editorial scenario multipliers, not platform-published rates. How we calculate →