Vviews-to-money
Cross-platform tool

Creator Earnings Calculator

Model creator income from platform revenue, sponsorship scenarios and subscriptions with transparent assumptions.

Compare model outputs without treating every platform as if it used the same payout formula.

Choose the scenario size
Results update instantly.
Some platforms use different units or monetization models. “Not directly comparable” is intentional when a shared view-based model would be misleading.
Scenario comparison
Directional model, not a payout promise.

Scenario comparison.

YouTube
Video & Shorts
—
TikTok
Short-form video
—
Instagram
Reels & influence
—
Facebook
Video & Reels
—
X
Posts & video
—
Snapchat
Spotlight & Stories
—
Twitch
Live streaming
—
KICK
Live streaming
—
Rumble
Video & live
—
MODEL

Platform-specific

RPM, qualified views, impressions, sponsorships and subscriptions are treated differently.

ASSUMPTIONS

Editable

Open a platform calculator to change the scenario using your own analytics.

SOURCES

Source-first

Official platform rules are kept separate from editorial benchmark assumptions.

Sources

Primary references

YouTube Partner earnings overview

Revenue shares and monetization modules

Open source →
Changes to the YouTube Partner Program

YPP and Shorts updates

Open source →
TikTok Creator Rewards Program

Qualified views, eligibility and rewards factors

Open source →
Meta — Creator Fast Track / Content Monetization

Qualified Views and Earnings Rate

Open source →
X — Original Content Rewards

Current program and eligibility

Open source →
Snapchat Monetization Program

Eligibility and monetization details

Open source →
Twitch Ads Manager

Ads and revenue share documentation

Open source →
Twitch Plus Program

Subscription revenue share details

Open source →
KICK revenue split

95/5 subscription split

Open source →
Rumble Creator Program

Performance-based Creator Program

Open source →